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Tips on How to Keep the Bounced Emails Rate Low
Getting a low score on your reputation for sending out emails is terrible idea since you can have issues with the companies. The bounce emails are two types namely hard and soft bounces. If you are not careful with those who you email they can quickly get you into trouble.
There are occurrences where your messages do not deliver to the individual target because the recipient is nonexistence. The other aspect of bounced emails are soft bounce where the emails do not get to the individuals due to factors like using words likely to be in a spam text in your content and breaking some of the rules. You can use the following advice to ensure you have a low score on bounced emails.
Clean Your Subscribers List
If you are to enhance your reputation, you have to make sure that you keep checking your email subscribers list. you can keep a record of those individuals who open and read your emails. you can also avoid those who do not open your emails for three months, separate the hard bounced addresses form the genuine ones and also look out for those who mark your emails as spam and raise complaints.With such measures you will surely get a healthy list that sustains your reputation.
Verify Emails When on the Subscribing Process
Hard bounce situations are easy to get if you do not verify your emails on the subscription process, only the confirmed addresses should get to your list.Before adding the emails to your list, you can outsource for verification services from multiple firms in the industry and make sure the results are accurate.
Work on the content
If you were to escape soft bounce situations, you have to ensure that the content of the emails are up to standard and will not appear as spam emails. Refrain from using words that can warrant your texts as spam. For you to have an improvement in the opening rate, you should consider measures to write articles that motivate the reader to open the emails. That is the way around the three months expiring period.
Keep track on some the data available like the opening, unsubscribing and complaints rate to improve and streamline your processes accordingly. Take measures that can assure your material is of a high standard.
Work on the Old Emails
If you have been out of the business for a while, it is advisable for you to verify the list of your subscribers before sending out any emails. It will provide a chance for you to stay away from bounced emails.